This summer, I worked with Hoi Polloi to produce some short six-second films for Nescafé Azera. Working with the team at Prodigious, we created some snappy pre-roll films to show four of the Azera range of products being brought to life to create some delicious coffees. See all four films HERE
Within each film, we created a dynamic shot where one part of the coffee making process was directly linked to the movement in-camera. To achieve this, we used a combo of lenses and rigging as well as some practical trickery… including cutting a hole in a tabletop, inserting a magnetic spinner beneath the surface… so that we could get our coffee to spin independently and at a constant speed.