James Lovick is an award-winning director with a passion for telling authentic, cinematic stories. Known for his ability to humanise brands through intimate, observational filmmaking, his work blends emotional authenticity with a refined, high-end visual language.

James brings a precise, detail-driven approach to storytelling, capturing tactile, beautifully composed imagery that feels grounded and genuine. This documentary sensibility also informs his work with AI, where he applies the same cinematic discipline to emerging tools - creating AI-driven films that remain narrative-led, photographic, and emotionally resonant.

Across both live-action and AI, James has collaborated with brands including Volvo, T-Mobile, McLaren, Bentley, Indeed, Microsoft, Facebook, Brittany Ferries, Baileys, Dorset Cereals, WWF and Charles Schwab.

His work has been recognised internationally, including a Shots Young Director Award shortlist at Cannes, an EVCOM Silver Screen Award for Cinematography, an Environmental Clarion Award, and Best Integrated Campaign at the Travel Awards.

James continues to explore the space between reality and innovation - building cinematic worlds that connect human stories with evolving technologies for brands seeking meaningful, premium storytelling.

CONTACTS

Phone // +44 (0) 7764 405 617
Email // james@jameslovick.co.uk
Web // www.jameslovick.co.uk

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